DEEVOby Hutaava
Dermatologist tested  ·  Sensitive skin

Trusted by skin.
Loved by homes.

Plant-based, bio-enzyme home care gentle enough for a newborn's clothes — held to the same standard as your skincare. Because what cleans your fabric touches your skin all day.

◦94% plant-derived ◦Hypoallergenic ◦Safe for newborns
₹499 / 1 L  ·  50 washes
Free shipping over ₹999  ·  Dermatologist-tested  ·  Cruelty free
Deevo 50 Washes plant-based laundry detergent, 1 litre
50
Washes / litre
₹499
₹0.50 / ml
The category left a gap

Two kinds of detergent exist. Neither respects your skin.

Mass-market cleaners are built for cheap power and harsh chemistry. Lifestyle-eco brands are built for how buying them makes you feel. Deevo is built for the one thing that matters once the wash is done: what it leaves on the fabric that touches you.

Conventional
Mass detergent
  • — Sulphates, optical brighteners, synthetic residue
  • — Formulated for cost, not skin contact
  • — Undisclosed "fragrance" and hidden actives
  • — Overdosing by design — more used, more sold
Lifestyle-eco
Feel-good green
  • — Sells the planet, light on clinical proof
  • — "Natural" claims without dermatological testing
  • — Warm branding, thin safety credentials
  • — Rarely tested for sensitive or newborn skin
Deevo
Clinical-grade, skin-first
  • ✦ Bio-enzyme actives, dermatologist-tested
  • ✦ Hypoallergenic & safe for newborns
  • ✦ 94% plant-derived · 0% optical brighteners
  • ✦ Concentrated — less plastic, less water, less waste
Bio-Enzyme SkinSafe System™

The science that lets us be tough on dirt, gentle on skin.

Advanced plant-derived bio-enzymes break down dirt and stains at the molecular level, then rinse clean — no harsh surfactants, no residue left on the fabric that meets your skin. The difference between clean and clinically clean.

●WHO-GMP ●NABL Tested ●Dermatologist Tested ●Cruelty Free ●ISI / BIS
The range

Two products. Both formulated, not just fragranced.

Laundry · DVL-1000

Liquid Laundry Detergent

1 Litre · 33.8 fl oz · dose cap
₹499
₹0.50 / ml

A high-concentration bio-enzyme wash that lifts stains and rinses clean, leaving no sulphate residue on the fabric that sits against sensitive skin. Good for 50 loads.

Fresh Bloom Fragrance
50
Washes
94%
Plant-derived
0%
Brighteners
Dishwash · DVD-0500

Dishwash Gel — Gentle on Hands

500 ml · pump · dose cap
—
Launching

A plant-derived degreasing gel that cuts oil without stripping your hands — because the surface that touches your plates touches you next.

Aloe & Green Tea
Enzyme
Grease-active
0%
Added dyes
Soft
On hands
Notify me — coming soon
Directions for use

Measured, not guessed.

Overdosing is how conventional brands quietly sell you more. Deevo's dose cap is engineered for the load — so a litre goes exactly as far as it should.

Load
Dose
Best for
Normal · 4–6 kg
10 ml
Everyday wash
Heavy · 6 kg +
20 ml
Bedding, heavy soil
Hand wash
5 ml
Delicates

How far does a litre go?

Pick your typical load and washes per week.

27 washes / week21
14
Weeks per 1 L
100
Washes per 1 L
Full disclosure

What's in it. And what never is.

Transparency isn't a compliance chore for Deevo — it's the product. Every active, its job, and everything we refuse to add.

In every bottle

  • +
    Plant-derived surfactants
    Coconut-based wetting & lift
  • +
    Bio-enzymes
    Molecular stain & grease digestion
  • +
    Natural cleaners
    Gentle, effective soil removal
  • +
    Sodium citrate
    Water softening for hard water
  • +
    Xanthan gum
    Natural thickener & stability
  • +
    Natural fragrance
    Fresh Bloom · IFRA-compliant

Never in it

  • —
    Sulphates (SLS / SLES)
    Harsh foaming agents that strip skin
  • —
    Optical brighteners
    Cosmetic residue left on fabric
  • —
    Harsh chemicals
    Chlorine, phosphates, aggressive solvents
  • —
    Animal testing
    Cruelty free, always
  • —
    Dyes
    No cosmetic colourants
Dermatologist Partnership Programme

Built to be recommended, not just bought.

Deevo is designed for the one channel eco-brands can't credibly enter: the clinic. We share formulation dossiers and patient sampling with dermatologists before retail — so the first place a sensitive-skin patient hears about their detergent is from someone who reads assays for a living.

01

Formulation dossier

Full ingredient assay, testing status and safety data shared with partnering clinicians.

02

Patient sampling

Sensitive-skin and post-procedure patients trial Deevo before it reaches the shelf.

03

Clinic & pharmacy rollout

Phase-2 distribution through dermatology clinics and medical stores.

04

Retail launch

Enter the shelf already carrying clinical credibility, not chasing it.

Loved by homes

Clean that feels like care.

Softer on fabric, softer on skin, and honest about what's inside — the kind of everyday product you're glad is in your home, and glad to recommend.